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Research reports

Kinetic emails are an innovative marketing solution, allowing content to be interactive and enabling recipients to explore offerings without leaving the inbox.

Experian s Marketing Suite was recognized as a Leader and the largest ESP in the 2017 Relevancy Ring for Email Service Providers (ESPs), an industry report that evaluates and ranks email marketing providers.

Get the latest email marketing campaign performance and trend information, including tips on responsive design for interactive and dynamic emails, from our Q4 2016 analysis. Check out our latest email benchmark report.

Consumer trends

CMO exclusives

According to a recent study by the IAB, measurement and attribution will be the center of marketers efforts in 2017. Learn how marketers and media practitioners plan to evolve data-centric practices in the year ahead.

Putting together a big data plan that focuses on facts will positively influence your business. Learn here how to develop a 2017 big data plan.

Learn how strategic email reactivation campaigns can help win back as much as 40% of your inactive file, improve ROI and holiday campaign deliverability.

Learn how to ensure your brand is fostering meaningful and profitable customer relationships through mobile messaging.

In-depth look at the toughest marketing challenges of 2016. Industry experts reveal the latest marketing trends and how to best to stay ahead of the game.

The time-of-day and day-of-week that marketers send emails can greatly affect customer response.

Loyalty program e-statements provide significant opportunity to engage with your best customers.

Download this Experian Marketing Services eBook today to discover new ways to integrate mobile, social, display and TV advertising in your email program.

Take the next step with your email and mobile marketing. Check out our eBook to see how to intertwine email and mobile campaigns for a cross-channel win!.

Download our latest eBook to learn how to optimize your email deliverability. Learn to monitor your sender reputation and track your email campaign success!.

Learn how you can integrate paid addressable TV and display advertising with your email marketing strategy.

Addressable TV uses 1st, 2nd and 3rd party data to perfect audiences and reach those exact households using television.

Download our eBook for the latest tips on both growing your mobile subscriber base and getting the most out of your mobile messaging.

This eBook explores four levels of email-and-social integration. On each page, you ll find tips and recommendations for how you can move to the next level.

Understanding your customer s identity is crucial to cross-channel marketing, yet senior leaders still fail to make this a priority.

Learn how to craft stories to personally appeal to each consumer s behaviors, motivations and needs to build a better brand experience.

Download our whitepaper to learn data driven strategies that improve email deliverability, generate higher engagement and increase ROI.

A free, must-have report for every marketer. It contains trend information, predictive benchmark data and analytical insights to maximize the return on investment.

Experian Marketing Services explores the context of privacy within the digital ecosystem and the data-driven economy.

Download the Look Book today to get inspired to take your marketing programs to the next level!.

Get the truth about the most common marketing misconceptions to start your journey towards cross-channel marketing optimization.

Consumer insights to create engaging campaigns that resonate with gay, lesbian, bisexual or transgender (GLBT) consumers.

Nearly half of all US adults watch internet video during a typical week. Download this report to understand how to get more impact from your video content.

This report reveals the five distinct types of moms today and provides a look into each one s attitudes, behaviors, motivations and media and consumer preferences.

Insights for Capturing Moms’ Attention. Understanding this market is key to effectively engaging moms and gaining mind share.

Get the latest email marketing campaign performance and trend information, including tips on responsive design for interactive and dynamic emails, from our Q4 2016 analysis. Check out our latest email benchmark report.

Kinetic emails are an innovative marketing solution, allowing content to be interactive and enabling recipients to explore offerings without leaving the inbox.

Take the next step in your communications with these overall email marketing trends and statistics from Q3 2016. Check out our latest email benchmark report.

Learn how optimized abandon cart triggered messages can increase transaction rates during the hustle and bustle of the holiday shopping season.

Take the next step in your communications with these overall email marketing trends and statistics from Q2 2016. Check out our latest email benchmark report.

Looking at last year s holiday successes and current marketing trends, we have identified five key strategies to incorporate into your holiday 2016 programs.

Take the next step in your communications with these overall email marketing trends and statistics from Q1 2016. Check out our latest email benchmark report.

Take the next step in your communications with these overall email marketing trends and statistics.

Take the next step in your communications with these overall email marketing trends and statistics from Q3 2015. Check out our latest email benchmark report.

Download the report for insights and benchmark statistics from the second quarter of 2015.

Download Experian Marketing Services report for insights and benchmark statistics from the first quarter of 2015.

Every marketer needs to have a strategy for how they plan to convert seasonal buyers into long-term, loyal customers. Download this white paper!.

Experian s Marketing Suite was recognized as a Leader and the largest ESP in the 2017 Relevancy Ring for Email Service Providers (ESPs), an industry report that evaluates and ranks email marketing providers.

Report from The Relevancy Group to learn how analytics can help you keep your campaigns competitive in today’s cross-channel marketing world.

The 2015 report contains trend information, predictive benchmark data and analytical insight necessary to maximize opportunities return on investment.

Learn how organizations can get to a single customer view by finding, consolidating, and analyzing data to achieve optimal customer interaction.


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